A Study On The Impact Of Discounts And Offers On Consumer Purchasing Behaviour

Abstract

In Today’s Competitive Retail Landscape, Discounts And Promotional Offers Have Become Powerful Tools For Attracting And Retaining Customers. This Study Focuses On The Dress Shops Of Town Hall, Coimbatore, Where Vibrant Discount Boards And Seasonal Sales Dominate The Marketplace. The Research Seeks To Understand The Demographic Profile Of Shoppers Most Influenced By Discounts, Identify The Types Of Offers That Appeal To Them, And Analyse How The Size And Timing Of Discounts Shape Customer Behaviour. Using A Structured Questionnaire, The Study Explores Shopping Frequency, Preference Patterns, And The Psychological Response Of Consumers To Various Discount Strategies. The Findings Are Expected To Provide Retailers With Actionable Insights To Design Innovative Discount Campaigns That Not Only Increase Footfall But Also Enhance Customer Loyalty And Satisfaction.

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