A Study On The Impact Of Customer Relationship Management On Sales At Bharath Rubber India Limited, Madurai

Abstract

This Project Examines The Impact Of Customer Relationship Management (CRM) On Sales Performance At Bharath Rubber India Limited. The Study Aims To Understand How CRM Practices Influence Customer Satisfaction, Loyalty, And Revenue Generation. Data Was Collected Through Surveys And Interviews With Employees And Customers, Alongside Analysis Of Sales Records. The Results Indicate A Strong Positive Correlation Between Effective CRM Strategies And Improved Sales Outcomes. The Study Highlights The Importance Of Personalized Communication, Customer Support, And Data-driven Engagement In Enhancing Customer Retention And Driving Business Growth.

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