A Study On The Emerging Preference Towards Dinky Lifestyle Among Millennials In Coimbatore City

Abstract

This Study Examines The Growing Trend Of Dual Income, No Kids Yet (DINKY) Households Among Millennials In Coimbatore City, Focusing On The Factors Influencing Their Decision To Delay Parenthood And Its Impact On Financial And Lifestyle Choices. Driven By Urbanisation, Career Aspirations, Financial Stability, And Changing Social Values, Many Millennial Couples Are Increasingly Adopting The DINKY Lifestyle. The Study Explores How Higher Disposable Income, Evolving Attitudes Towards Marriage And Family, And The Desire For Personal And Professional Growth Shape Their Consumption Patterns, Savings, Investments, And Overall Decision-making Behaviour. By Analysing These Emerging Trends Within The Context Of A Rapidly Developing Tier-two City, The Research Aims To Provide Insights Into Shifting Household Structures And Their Broader Implications For Economic Behaviour And Future Societal Patterns

Keywords