A Study On The Consumer Buying Behaviour Of Smsrtphones

• Author(s):

  Sathiyanithi.N | Sanjay kumar .S | Srignanasakthivel.J | Suriyabalan.D

• Keywords:

  Purchasing Decisions, Brand Loyalty, Price Sensitivity.

• Abstract:

  This Research Looks At How Consumers Purchase Smartphones, Examining The Factors That Influence These Purchases. The Smartphone Market Is Highly Dynamic, And Manufacturers Need To Understand What Consumers Want In Order To Remain Competitive. This Research Uses Both Qualitative And Quantitative Methods, Including Surveys And Interviews With A Range Of Consumers. Brand Loyalty, Price Sensitivity, Technological Features, Social Influence, And Online Reviews Are All Important Drivers Of Purchasing Decisions. The Research Shows That Digital Platforms, Particularly Social Media, Are Increasingly Influential In Forming Consumer Perceptions. The Findings Are Useful For Businesses Looking To Develop More Effective Marketing Strategies And Meet Changing Consumer Demands In The Highly Competitive Smartphone Industry.

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Other Details

• Paper id:

  IJSARTV11I8103975

• Published in:

  Volume: 11 Issue: 8 August 2025

• Publication Date:

  2025-08-19

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