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Volume 4, Issue 3 (March 2018)

A Study On Strategy And Challenges In Green Marketing In Fmgc Firm’s With Special Reference To Thanjavur District

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Volume 12 Issue 07

July 2026

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Author(s)

Mrs. R.Varalakshmi Dr. V. Suresh Kumar

Abstract

Simply Saying Environmental Friendly Practices Taken In The Business Units Is Known As “Green Marketing”. In A Business Practice That Takes Into Account Protecting The Consumer By Means Of Promoting Preservation And Conservation Of The Natural Environment


Keywords

Eco-friendly Go-green CSR FMGC’s Recycle.

Paper ID

IJSARTV4I321187

Publication Date

March 3, 2018

Research Area

Business Administration

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