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Volume 4, Issue 2 (February 2018)

A Study On Service Quality Of Private Banks-literature Review

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Volume 12 Issue 07

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Author(s)

Mr.M.Robinson K.Sundareshwaran

Abstract

Service Quality Has Become An Important Tool In The Service Industry. The Concept Of Customer Satisfaction Is Widely Recognized As A Key Differentiator Which Occupies A Position In Marketing Thought And Practice And Is The Major Outcome Of Any Marketing A


Keywords

Service Quality Customer Satisfaction And Banking Services

Paper ID

IJSARTV4I221091

Publication Date

February 26, 2018

Research Area

Management Studies

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