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Volume 9, Issue 9 (September 2023)

A Study On Reference Group Of Influence Affecting The Choosing The Education Institutions.

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Volume 12 Issue 07

July 2026

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Author(s)

Dr.S. Renugadevi Ganesan. R

Abstract

This Research Explores The Significant Influence Of Reference Groups On The Decision-making Process Of Individuals When Selecting Educational Institutions. Reference Groups, Including Family, Friends, Peers, And Media, Play A Vital Role In Shaping Individ

Keywords

Educational Institution Choice Reference Groups Influence Factors Decision-making Process Reputation.

Paper ID

IJSARTV9I972306

Publication Date

September 6, 2023

Research Area

Marketing

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