A Study On Perception On Buying Products Through Social Media  Among College Students In Coimbatore City

Ms. V. Naveena; Mr. R. Arunprakash

Volume 10, Issue 3 (March 2024)

A Study On Perception On Buying Products Through Social Media Among College Students In Coimbatore City

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Author(s)

Ms. V. Naveena Mr. R. Arunprakash

Abstract

Social Media Plays A Significant Role In The Lives Of Individuals, Particularly Among The Younger Generation. College Students, Engrossed In Platforms Like WhatsApp, Facebook, And Instagram, Find Their Major Decisions Influenced By These Apps. Companies R

Keywords

Social Media Adverts Buying Behavior Online Shopping.

Paper ID

IJSARTV10I384624

Publication Date

March 19, 2024

Research Area

B. Com With Professional Accounting

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