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Volume 12 Issue 07
July 2026
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Author(s)
Mr. Abdul Rahuman M Dr. O.M Haja Mohideen
Abstract
The Purpose Of This Paper Is To Provide An Insight On The Indian Consumer Dynamics On Green Products By Assessing The Factors Leading To Consumers’ Attitude Towards Green Products, And Its Effect On Their Purchase Intention. This Study Has Used A Structur
Keywords
T-test
Green Business
Perception
Marketing
Influence
Paper ID
IJSARTV4I927709
Publication Date
September 28, 2018
Research Area
Business Administration