A Study On Influence Of Social Media Platforms In Promotional Activities Of Modern Dairy Machines Pvt. Ltd., Coimbatore

Abstract

This Study Examines The Impact Of Social Media On The Promotional Activities Of Modern Dairy Machines Pvt. Ltd., Focusing On Customer Engagement, Brand Awareness, And Purchasing Behavior. Based On Data From 149 Respondents In Coimbatore, Statistical Analysis Reveals YouTube (92.6% Preference) As The Most Influential Platform, Followed By Instagram And Facebook. Video Content, Live Q&A Sessions, Testimonials, And Product Demos Drive Engagement, While Pricing And Social Media Reviews Significantly Impact Purchase Decisions. Challenges Include Slow Company Responses, Irrelevant Content, And Insufficient Product Details. The Study Recommends Enhancing Customer Support, Interactive Engagement, And Tailored Content While Leveraging Discounts And Promotions To Strengthen Brand Loyalty.

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