A Study On Influence Of Social Media On Consumer Purchasing Decision For Electronic Products Of Selected Companies At Coimbatore City

Abstract

Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Businesses Leverage These Platforms For Direct Engagement, Targeted Marketing, And Content-driven Strategies. Consumers Rely On Product Reviews, Influencer Endorsements, And User-generated Content To Make Informed Decisions, Shifting Control From Traditional Marketing To Peer-driven Influence. This Evolving Digital Landscape Has Transformed How Electronics Brands Connect With Their Audiences, Emphasizing The Growing Role Of Social Media In Modern Purchasing Decisions.

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