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Author(s):

Gnanaeswaran.M | Srignanasakthivel.J | Saravanan.P
Keywords:

Risk Management, Uncertainty, Dairy Industry, Amul, Supply Chain Resilience
Abstract:
An Investigation Examines The Factors Of Risk And Uncertainty That Impact Amul Being One Of The Biggest Dairy Cooperatives Operating In India. Plenty Of Obstacles Affect The Dairy Sector Including Variable Raw Material Costs And Climate Variation And Regulatory Changes And Consumer Preference Shifts. This Study Aims To Detect And Analyze The Essential Operational Risks At Amul While Evaluating The Company's Strategies To Reduce Uncertainty. Through Their Research Strategy That Combines Qualitative And Quantitative Analysis The Study Evaluates How Well Amul Handles Supply Chain Resilience Alongside Their Pricing Techniques And Product Expansion Strategy. The Combination Of Amul's Cooperative Framework Together With Innovative Marketing Techniques And Sturdy Distribution Channels Enables The Enterprise To Defend Its Market Standing Against Unpredictable Market Conditions. The Research Presents Valuable Dairy Industry Risk Management Best Practices And Recommends Additional Strategies To Boost Amul's Strategic Risk Management Approach.