Impact Factor
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Volume 12 Issue 07
July 2026
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Abstract
Employer Branding Has Emerged As A Critical Factor In Attracting And Retaining Top Talent In Today’s Competitive Job Market. This Study Explores The Impact Of Employer Branding On The Recruitment Process, With Reference To Agnikul Cosmos Private Limited. The Research Aims To Analyze The Influence Of Key Employer Branding Elements, Such As Employer Value Proposition And Hiring Decisions. A Survey Was Conducted With 150 Respondents To Collect Data On The Effectiveness Of Employer Branding In Talent Acquisition. Statistical Tools Such As Regression, ANOVA, Chi-square, And Correlation Are Employed To Examine The Relationship Between Employer Branding And Recruitment Outcomes. The Findings Of This Study Will Provide Valuable Insights For Agnikul Cosmos In Enhancing Its Employer Branding Strategies To Attract And Retain High-quality Talent, Ultimately Improving Its Recruitment Efficiency And Organizational Growth.
Keywords
Paper ID
IJSARTV11I5103683
Publication Date
May 26, 2025
Research Area
HUMAN RESOURCE MANAGEMENT