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Volume 12 Issue 07
July 2026
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Author(s)
Anushri. P. R Dr. D. Sharon
Abstract
Logos Are The Visual Ambassadors Of Brands, Serving As Powerful Symbols That Communicate A Company's Identity, Personality And Values. This Study Investigates The Impact Of Brand Logos On Consumer Buying Behaviour, Focusing On The Awareness, Familiarity A
Keywords
Brand Logo
Buying Behaviour
Purchase Decision.
Paper ID
IJSARTV10I388673
Publication Date
March 31, 2024
Research Area
B. Com With Professional Accounting