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Volume 11, Issue 3 (March 2025)

A Study On Impact Of Ai On Customer Satisfaction In Ecommerce With Reference To Amazon

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Ms. Veera Devi.V Mr. C. Balaji

Abstract

Artificial Intelligence (AI) Plays A Vital Role In Enhancing Customer Satisfaction In E-commerce, Particularly On Platforms Like Amazon. This Study Examines The Impact Of AI-driven Technologies Such As Personalized Recommendations, Chatbots, Predictive An

Keywords

Artificial Intelligence Customer Satisfaction E-commerce Amazon Service Quality Personalization Chatbots Predictive Analytics Consumer Behaviour Digitalization.

Paper ID

IJSARTV11I3102826

Publication Date

March 18, 2025

Research Area

Commerce

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