A Study On Growth And Financial Sustainability Of Digital Marketing Agencies

• Author(s):

  MANJIMA M | BALASUBRAMANIAN A

• Keywords:

  Digital Marketing, Financial Sustainability, Growth Analysis, Revenue Models, Strategic Investment

• Abstract:

  The Digital Marketing Industry, Has Shown Rapid Evolution In Recent Years, Driven By Technological Advancements And Increased, Internet Penetration. This Paper Aims To Study The Growth Trajectory And Financial Sustainability Of Digital Marketing Agencies, Especially In The Post-pandemic Era. The Study Analyzes Key Financial Indicators, Revenue Models, Operational Efficiency, And Client Acquisition Strategies. The Research Is Based On Primary Data Collected From Selected Agencies And Secondary Data From Industry Reports. The Results Highlight That Sustainable Growth Depends On Strategic Investments In Technology, Talent, And Analytics-driven Marketing.

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Other Details

• Paper id:

  IJSARTV11I6103819

• Published in:

  Volume: 11 Issue: 6 June 2025

• Publication Date:

  2025-06-24

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