Impact Factor
7.883
Call For Paper
Volume 12 Issue 07
July 2026
Download Paper Format
Copyright Form
Author(s)
Dr. Kanagaraj.P Ms.Jananisree.P
Abstract
Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Brand Reputation, P
Keywords
Customer Preferences
Service Expectations
Service Quality
Personalization
Digitalization
Brand Reputation
Customer Satisfaction
Consumer Behaviour
Pricing Strategies
Service-Based Industries
Paper ID
IJSARTV11I3102803
Publication Date
March 14, 2025
Research Area
Commerce