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Author(s):

SRIDEVI V | PRADHAP.B
Keywords:

B2B Purchase Decision, Industrial Engineering Services, Supplier Selection, Customer Satisfaction, Technical Capability.
Abstract:
Business-to-Business (B2B) Purchase Decisions Play A Significant Role In Industrial Engineering Services, Where Organizations Select Suppliers And Service Providers To Improve Operational Efficiency And Achieve Organizational Goals. The Purchasing Process Involves Evaluating Several Factors Such As Service Quality, Technical Capability, Supplier Reliability, Pricing, Delivery Performance, And Customer Support. This Study Aims To Identify The Major Factors Influencing B2B Purchase Decisions In Industrial Engineering Services And Examine Their Impact On Customer Satisfaction. The Research Is Descriptive In Nature And Is Based On Primary And Secondary Data. Primary Data Were Collected Through A Structured Questionnaire From 140 Respondents. Statistical Tools Such As Percentage Analysis, Chi-Square Test, And Correlation Analysis Were Used For Data Analysis. The Findings Reveal That Service Quality, Technical Expertise, Timely Delivery, And Supplier Reliability Are The Most Influential Factors Affecting Purchase Decisions. The Study Concludes That Effective Supplier Selection Contributes Significantly To Customer Satisfaction And Organizational Performance.