A Study On Extracting Pattern Relationship Model For Crm Process  In Select Private And Public Sector Banks In Trichy: Application Of Explorative Factor Analysis

Dr.S.Suresh; Dr.A.Pappu Rajan; Dr. Michael Samanasu

Volume 9, Issue 1 (January 2023)

A Study On Extracting Pattern Relationship Model For Crm Process In Select Private And Public Sector Banks In Trichy: Application Of Explorative Factor Analysis

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Volume 12 Issue 07

July 2026

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Author(s)

Dr.S.Suresh Dr.A.Pappu Rajan Dr. Michael Samanasu

Abstract

The Banking Institution Is One Of The Most Unique And Innovative Sector Regarding The Economic Development Of India. This Study Has Been Conducted To Frame The Hypothesized Valid Construct Model Of CRM Practices In Banks. The Scale Construction Consists O

Keywords

CRM Practices Scale Development And Pattern Relationship Judgment Sampling Explorative Factor Analysis Discriminant Index.

Paper ID

IJSARTV9I157166

Publication Date

January 31, 2023

Research Area

Marketing

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