A Study On Employee Satisfaction And Its Effects On The Work Performance Of Croma In Coimbatore

Abstract

This Study Explores The Relationship Between Employee Satisfaction And Work Performance At Croma, A Leading Retail Brand, In Coimbatore. The Research Aims To Understand How Various Factors Of Employee Satisfaction, Such As Job Security, Work-life Balance, Leadership, Compensation, And Recognition, Influence The Productivity, Motivation, And Overall Performance Of Employees Within The Organization. The Study Employs A Mixed-methods Approach, Combining Quantitative Surveys With Qualitative Interviews To Gather Insights From Employees At Different Levels Within The Company. Data Collected From Employees Will Be Analyzed To Identify Key Determinants Of Job Satisfaction And Their Impact On Work Efficiency, Engagement, And Commitment.The Findings Of The Study Are Expected To Provide Valuable Insights Into How Employee Satisfaction Can Be Enhanced And How Improving Satisfaction Levels Can Directly Influence Work Performance, Productivity, And Organizational Success

Keywords