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Volume 11, Issue 4 (April 2025)

A Study On Effect Of Social Media Marketing Textile Industry At Hillsbro Hometextile Pvt Ltd

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Volume 12 Issue 07

July 2026

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Author(s)

MOHAMMED ASHIK

Abstract

This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examines How Platforms Like Instagram, Facebook, TikTok, And LinkedIn Shape Purchasing Decisions. Through A Survey Of 100 Customers, This Paper Evaluates The Effectiveness Of Social Media Marketing And Provides Statistical Insights Using Chi-square And ANOVA Analyses.

Keywords

Social Media Marketing Home Textile Industry Consumer Behavior Brand Perception Hillsbro Home Textiles Pvt. Ltd.

Paper ID

IJSARTV11I4103110

Publication Date

April 12, 2025

Research Area

MARKETING

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