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Volume 4, Issue 3 (March 2018)

A Study On Digital Marketing Strategies And Consumer’s Opinion Application’s Of Social Media With Special Reference To Ariyalur-district

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Volume 12 Issue 07

July 2026

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Author(s)

Mr.R.Devasakthi Dr. V.Nagajothi

Abstract

Consumers Increasingly Use Social Media For A Selection Of Consumption Related Tasks Such As Argumentative About A Brand Or Sharing Purchase Experiences. Social Media Growth Represents An Opportunity For Business Based On Inf


Keywords

Social Media Marketing Practice; Customer Behaviour; Engagement

Paper ID

IJSARTV4I322148

Publication Date

March 31, 2018

Research Area

Business Administration

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