A Study On Customer Satisfaction Towards Milka Wonder Cake In New Hope Food Industries Private Limited, Reference To Erode

Abstract

The Study Examines Customer Satisfaction Towards Milka Wonder Cake And Identifies The Level Of Satisfaction Among Consumers. The Research Is Based On A Descriptive Research Design And Uses Both Primary And Secondary Data. Primary Data Was Collected From 100 Respondents Through A Structured Questionnaire, While Secondary Data Was Gathered From Books, Journals, Websites, And Previous Research Studies Related To Customer Satisfaction. Statistical Tool Such As Percentage Analysis, Chi-square, Correlation, And ANOVA Was Used For Data Analysis. The Finding Sreveal That Most Respondents Are Satisfied With The Taste And Quality Of The Product, While Availability And Value For Money Also Influence Customer Satisfaction. This Study Provides Useful Suggestions To Improve Customer Satisfaction And Strengthen Market Performance.

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