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Volume 3, Issue 4 (April 2017)

A Study On Customer Relationship Management In Banking Sector With Special Reference To Thanjavur District

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Volume 12 Issue 07

July 2026

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Author(s)

Mrs. S.Anitha Dr. V.Nagajothi Dr.V.Sureshkumaar

Abstract

Customer Is The Main Point In The Development Of Successful Marketing Strategy. Marketing Strategies Is Both Influence And Are Influenced By Consumers’ Affect And Cognition, Behavior And Environment. In The Banking Field A Unique ‘Relationship’ Exists Bet


Keywords

Paper ID

IJSARTV3I48845

Publication Date

April 7, 2017

Research Area

Business Administration

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