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Volume 12 Issue 07
July 2026
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Author(s)
Mr G.Balakrishnan Dr. V.Nagajothi
Abstract
This Article Investigates The Effects And The Relative Importance Of The Perceived Customer Service Quality Dimensions On Insurance Industry Image, Customer Satisfaction, And Customer Loyalty .Liberalization Of The Financial Services Sector Has Led To Ins
Keywords
1. CRM STRATEGIES 2. CUSTOMER PERCEPTION & TRUST 3.CUSTOMER CENTRIC
Paper ID
IJSARTV3I1219400
Publication Date
December 29, 2017
Research Area
Business Administration