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7.883
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Volume 12 Issue 07
July 2026
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Author(s)
Ashwin Danny. S. R Dr. D. Sharon
Abstract
In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility, Businesses Are
Keywords
Sustainable Marketing
Perception
Purchasing Behaviour
Non-durable Consumer Products. Social Responsibility
Paper ID
IJSARTV10I384615
Publication Date
March 19, 2024
Research Area
Sustainability-Marketing