Impact Factor
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Volume 12 Issue 07
July 2026
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Abstract
The Rapid Growth Of E-commerce And Increasing Internet Penetration Have Led To A Significant Shift In Consumer Shopping Habits, With A Notable Rise In Online Grocery Shopping. The Research Was Conducted To Understand The Key Drivers And Challenges That Shape A Consumer's Decision-making Process When Purchasing Groceries Through Digital Platforms. The Findings Revealed That Convenience And Time-saving Are The Most Significant Motivators For Consumers To Switch To Online Grocery Shopping. The Availability Of A Wide Range Of Products And Attractive Discounts Also Play A Crucial Role In Influencing Purchase Decisions However, Concerns Regarding The Quality And Freshness Of Perishable Goods And A Lack Of Trust In The Selection Process Were Identified As Major Barriers. The Study Also Found That Demographic Factors Such As Age And Occupation Have A Considerable Impact On The Frequency Of Online Grocery App Usage. This Research Provides Valuable Insights For Online Grocery App Companies To Develop Effective Marketing Strategies, Improve Service Quality, And Address Consumer Concerns To Build Trust And Loyalty
Keywords
Paper ID
IJSARTV11I9104058
Publication Date
September 25, 2025
Research Area
Commerce With Professional Accounting