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Volume 12 Issue 07
July 2026
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Author(s)
Ms. Amrutha MC Ms. Nimisha.K
Abstract
Brand Loyalty In The Newspaper Industry Is A Pivotal Element That Ensures The Long-term Success And Sustainability Of Publications. This Study Explores The Factors That Contribute To Brand Loyalty Among Newspaper Readers, Emphasizing The Roles Of Content
Keywords
Brand Loyalty
Newspaper
Content Quality
Trustworthiness
Reader Engagement
Paper ID
IJSARTV10I592144
Publication Date
May 28, 2024
Research Area
Management Studies