Impact Factor
7.883
Call For Paper
Volume 12 Issue 07
July 2026
Download Paper Format
Copyright Form
Author(s)
Mr. A. Abinesh Ms. Dr.C. Meera
Abstract
This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon Paint Is Perceived Across Urban And Semi-urban Demographics. The Results Reveal Strong Urban Brand Recognition, With Areas For Improvement In Outreach And Consumer Education. The Study Highlights The Need For Targeted Marketing Strategies, Digital Outreach, And Increased Visibility In Rural Areas To Maintain And Grow The Brand's Market Share.
Keywords
Brand Awareness
Brand Recall
Brand Recognition
Consumer Perception
Nippon Paint
Marketing Strategy
India Paint Industry.
Paper ID
IJSARTV11I4103253
Publication Date
April 21, 2025
Research Area
Management Studies