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Volume 6, Issue 4 (April 2020)

A Study On Analysis Of Indigenous Fmcg Brand- Parle-g

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Yogita Rawat

Abstract

Bread And Biscuits Constitute The Largest Segment Of Consumer Food In India. Both Biscuits And Bread Are Items Of Mass Consumption In Our Country. Almost 2 Million Tons Of Biscuits Are Produced In India Each Year And Consumption Is Growing At 10-12 Per Ce


Keywords

Parle -G FMCG

Paper ID

IJSARTV6I436313

Publication Date

April 10, 2020

Research Area

Digital Marketing & Transformation

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