Impact Factor
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Volume 12 Issue 07
July 2026
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Abstract
Algorithm-based Pricing Is Increasingly Used By Digital Platforms To Set Prices Dynamically Based On Data, Demand, And User Behavior. This Study Examines How Such Pricing Mechanisms Operate And Their Impact On Consumers, Market Competition, And Fairness. The Research Adopts Both Doctrinal And Non-doctrinal Methods To Analyze Legal Principles, Regulatory Concerns, And Real-world Practices. Primary Data Is Collected Through A Structured Google Form Survey, While Secondary Sources Include Statutes, Case Laws, And Scholarly Articles. The Study Aims To Identify Transparency Issues, Potential Discrimination, And Regulatory Gaps In Algorithm-driven Pricing Systems. The Findings Seek To Contribute To Better Understanding And Policy Development In The Digital Economy.
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Paper ID
IJSARTV12I4104863
Publication Date
April 4, 2026
Research Area
Algorithm Pricing In Digital Platforms