A Study On Algorithm-based Pricing In Digital Platforms

• Author(s):

  Atchaya. S | Dr.M.D.Chinnu

• Keywords:

  Algorithm-based Pricing, Digital Platforms, Dynamic Pricing, Consumer Protection, Market Competition, Price Discrimination, Data-driven Decision Making, Regulatory Framework

• Abstract:

  Algorithm-based Pricing Is Increasingly Used By Digital Platforms To Set Prices Dynamically Based On Data, Demand, And User Behavior. This Study Examines How Such Pricing Mechanisms Operate And Their Impact On Consumers, Market Competition, And Fairness. The Research Adopts Both Doctrinal And Non-doctrinal Methods To Analyze Legal Principles, Regulatory Concerns, And Real-world Practices. Primary Data Is Collected Through A Structured Google Form Survey, While Secondary Sources Include Statutes, Case Laws, And Scholarly Articles. The Study Aims To Identify Transparency Issues, Potential Discrimination, And Regulatory Gaps In Algorithm-driven Pricing Systems. The Findings Seek To Contribute To Better Understanding And Policy Development In The Digital Economy.

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Other Details

• Paper id:

  IJSARTV12I4104863

• Published in:

  Volume: 12 Issue: 4 April 2026

• Publication Date:

  2026-04-04

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