A Study On Adoption Of Digital Payment System In Coimbatore District

Abstract

With The Popularity Of Mobile Devices And New Technologies And Digitalization, Digital Payment Takes Place Of Plastic Cards And Currency Digital Payment Methods Play Significant Role In The Current Scenario. In The Context Of Technological Innovations, The Adoption Process Is Also Influenced By One Or Several Factors That Are Incorporated In The New Product. Consumer Adoption Is The Process Which Determines Whether To Adopt The Technological Innovation Or Not. This Process Is Influenced By The Characteristics, Such As Personality Traits And Demographic Or Socioeconomic Factors Of The Users. Digital Payments Are The Trend Of The Day. In A Mixed Economy Like Ours, This Is A Great Boon For All The Users Around The World. Digital Payment System Is Completely Changing The Traditional System Of Making And Receiving Payment Throughout The World. It Saves Time, Energy And Resources. In This Study, The Customer Awareness And Factors Influence To Access The Digital Payment Apps Had Been Made To Know The Technological Access Behaviour Of The Users.

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