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Volume 12 Issue 07
July 2026
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Author(s)
Nishanth B N.Chandru
Abstract
The Study Adopted The Theory Of Technological Innovation Which Assumes That An Organization Adopts Certain Innovations If It Perceives Greater Benefits Than Costs Of Doing So. The Study Uses A Descriptive Study Design Where A Mixed Methodology Approac
Keywords
Digital
Marketing
Adoption
MSMEs
Paper ID
IJSARTV7I443515
Publication Date
April 27, 2021
Research Area
Digital Marketing