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Volume 3, Issue 9 (September 2017)

A Study Of Buying Pattern Of Life Insurance Products In India-a Paradigm Shift

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Volume 12 Issue 07

July 2026

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Author(s)

Dr. Lalit J. Kanore

Abstract

The Concept Of Insurance And Life Insurance Is As Old As The Story Of Mankind. The Insurance Industry In India Has Seen Sea Changes. During The Early Phase, Insurance Is Used As A Financial Instrument To Secure Businesses. In The Later Phase, The Focus Wa


Keywords

Mutual Fund Term Insurance Money-back Whole Life Insurance ULIP Pension Plans IRDA

Paper ID

IJSARTV3I917454

Publication Date

September 20, 2017

Research Area

Marketing

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