A Impact Of Food Advertisement In Television Among Consumers Behavior In Coimbatore City

Abstract

This Study Explores How Television Food Advertisements Shape Consumer Behaviour In Coimbatore City. With Visual Appeal, Persuasive Messaging, And Emotional Cues, Advertisements Often Influence Purchase Decisions Beyond Product Quality Or Price. By Analysing Consumer Perceptions, Buying Patterns, And The Psychological Impact Of Televised Promotions, The Study Highlights How Advertising Strategies Mold Preferences And Drive Consumption Trends. Television Has Long Transcended Its Role As A Source Of Entertainment, Evolving Into A Powerful Medium That Shapes Consumer Desires, Perceptions, And Behaviours. Food Advertisements, In Particular, Leverage Visual Storytelling, Emotional Triggers, And Persuasive Cues To Influence What People Eat And Why They Choose Certain Brands. In Coimbatore City Where Traditional Culinary Preferences Meet The Fast-growing Trend Of Branded Dining Television Advertising Plays A Pivotal Role In Shaping Purchase Intentions And Redefining Eating Habits.

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