A Comparative Study On Digital Vs Traditional Advertisements Of Mobile Phones

Abstract

This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Consumption Patterns, Trust Perceptions, Engagement Levels, And Perceived Return On Investment For Both Media Types. These Findings Suggest That Integrating Digital Advertising’s Strengths In Precision And Engagement With Traditional Media’s Established Trust Could Yield Optimal Outcomes. Overall, The Research Enhances Understanding Of Advertising Effectiveness In An Increasingly Fragmented Media Environment.

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