A Comparative Study On Digital Vs Traditional Advertisements Of Mobile Phones

• Author(s):

  Dr . P. Pirakatheeswari | Mr Shanmuganathan N

• Keywords:

  Digital Media, Traditional Advertising, Consumer Trust, Integrated Marketing

• Abstract:

  This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Consumption Patterns, Trust Perceptions, Engagement Levels, And Perceived Return On Investment For Both Media Types. These Findings Suggest That Integrating Digital Advertising’s Strengths In Precision And Engagement With Traditional Media’s Established Trust Could Yield Optimal Outcomes. Overall, The Research Enhances Understanding Of Advertising Effectiveness In An Increasingly Fragmented Media Environment.

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Other Details

• Paper id:

  IJSARTV11I9104067

• Published in:

  Volume: 11 Issue: 9 September 2025

• Publication Date:

  2025-09-29

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