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Volume 9, Issue 9 (September 2023)

A Comparative Study On Brand Preferences For Consumer Electronic Goods In Coimbatore City

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Volume 12 Issue 07

July 2026

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Author(s)

Dr. S.S. Muruganandam Dharmaraj. C

Abstract

This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage. Recommendations

Keywords

Brand Preferences Consumer Electronics Coimbatore City Comparative Study & Consumer Behavior

Paper ID

IJSARTV9I972305

Publication Date

September 6, 2023

Research Area

Commerce

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