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Author(s):

PAVITHRA MK
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Abstract:
This Study Entitled “A Comparative Study Of Fiberglass Products Vs Plastic Products In Marketing” Aims To Compare Fiberglass And Plastic Products Based On Customer Perception, Quality, Durability, Pricing, And Marketing Effectiveness. The Study Was Conducted To Understand Consumer Preferences And Identify The Factors Influencing Their Purchasing Decisions. A Descriptive Research Design Was Adopted, And Primary Data Were Collected From 100 Respondents Through A Structured Questionnaire Using The Convenience Sampling Method. The Collected Data Were Analyzed Using Percentage Analysis, Mean Score Analysis, Comparative Analysis, And The Chi-Square Test. The Findings Reveal That Fiberglass Products Are Highly Preferred For Their Durability, Strength, Performance, And Long-term Value, Whereas Plastic Products Are Preferred For Their Affordability And Ease Of Use. The Study Also Indicates That Environmental Concerns And Product Quality Significantly Influence Consumer Buying Behavior. Furthermore, The Results Show That Customers Have A Positive Perception Of Fiberglass Products And Recognize Them As A Reliable Alternative To Plastic Products. The Study Concludes That Effective Marketing Strategies, Increased Consumer Awareness, And Continuous Product Improvement Can Help Strengthen Its Competitive Position And Achieve Sustainable Growth In The Market